Most companies have catalogues and flyers containing information about a certain product offered or some services. The information carried by these documents vary with time. An information on a flyer may last for a month or even a year. These documents will require a hired personnel to distribute them. Distributing these documents will attract legal costs for authorization. It also requires massive production of the materials so as to reach as many people as possible. A good percentage of people reached by these method may not find interest reading the information from these material.
To avoid these lengthy and costly process, make your website the catalogue. It is easier to make a visitor a potential customer to serve them through your site than distributing prints on a highway, for instance. You can edit information on the site to suite your need according to the season or offers. This will help you eliminate design, printing, and distribution cost. Besides, a website has a tendency to create loyal visitors who can keep track of your services than flyers which are distributed to a group of people who may not be available to receive other documents released there after. The variation of information produced over time won't be costly to post on the website. An error may occur after printing the document. If changes must be made, this will be a blow to your budget, unlike websites which only needs editing.
George Atemba
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