How to Boost your Website

Have you ever wondered why your website doesn’t have a lot of traffic or visits? Well, now I am going to tell you why. Before the emergence of smartphones and the subsequent dominance of the online world by social media platforms such as Facebook, twitter, and others, we depended heavily on websites to check company profiles and the services they provide. In today’s rapidly changing technology trends and client habits, you have to continuously adapt to these changes or be isolated from majority of clients and potential clients. The choice is yours.

If you want to take advantage of the modern digital landscape, start by creating company profiles in chosen popular social media platforms. This depends on the sector you are doing your business in. For example, a tour and travel company should have Facebook, Twitter and YouTube pages or channels and a fashion company should also have Facebook, Twitter, and Instagram platforms.

And if you already have an existing social media page or account, create two more. It is best recommended to have at least three, no more no less. This is because if you have too many of them, updating and checking up on them will be too much work. As result, you will have to neglect some of them and therefore they will not be satisfactory for you and your clients. Remember, your goal is to reach out to as many clients as possible through you platforms.

Finally, the most effective way of greatly increasing your website’s traffic is to have your own blog integrated with your website. The extra advantage you will enjoy with this strategy is; it also generates more traffic through searches (search engines such as Google, Bing and so on) on top of the network of likes, shares, comments and reactions you will enjoy in social media. You will use it to give tips, advises, and recommendations and at the same time get reactions from them. And at the same time use their reactions to help you optimize and improve your services and business processes.

Fasil Kidane